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10 August 2011

Franck Evers Art of Pouring Worshop by Heineken. My First Perfect Pint!

Heineken, the world’s No.1 International Premium beer brand, together with GAB Academy, presented Malaysia’s first ‘ The Art of Pouring’ workshop today. Conducted by Franck Evers, Heineken’s Beer Craftsman from Netherlands, the event provided a rare opportunity for beer enthusiasts and bartenders to witness first – hand the defining factors of the art of pouring a perfect Heineken pint.

‘Pint to Perfection’

The origins of ‘The Art of Pouring’
‘The Art of Pouring’ programme was developed by Heineken to train trade establishments and share with consumers the unmistakable quality that has been enjoyed throughout the world since 1873. The programme ensures consumers enjoy nothing but the perfect pint of Heineken every single time hence validating the programme’s tagline “The only reason for ordering a second beer is the quality of the first one!”

The facilitator of the programme, Franck Evers, has a job that many would dream of having. A former bar manager, Evers has been travelling across the globe for the past 10 years, training bar staffs and beer drinkers around the world on pouring and serving the perfect Heineken pint. He believes that the way a beer is served is crucial in keeping its quality thus making the experience of enjoying a beer more wholesome.

During the workshop, Franck walked the guests through the four essential steps that go into pouring a perfect pint of beer; he also talked about the common mistakes people make when pouring a pint of beer and how they may be corrected. Besides that, he also spent time discussing service standards and the role it plays in providing consumers with the perfect drinking experience.

Franck Evers also spoke on his experience, “There is a real ritual to pouring a perfect pint of beer, in fact, it is an art form. I’m very happy to have been given the chance to travel to Malaysia to showcase the art of pouring. Through these workshops, I hope consumers here will be able to enjoy the Ultimate Heineken experience with every pint.’

Jasmine Foong, Marketing Manager of Heineken Malaysia explains, “The Art of Pouring workshop reflects Heineken’s promise of quality. Franck’s expertise is invaluable and through this workshop, he brings the art of pouring a pint of Heineken in Malaysia to perfection level. Through our various campaigns, we hope consumers will be able to immerse themselves in the ultimate Heineken experience every time they enjoy a pint of Heineken, one that is shared by millions of fans throughout the world.”

Emcee of the night - Hansen Lee

The workshop also serves as launch-pad for Heineken’s new brand campaign, ‘Be a Man of the World’. With this new campaign, Heineken aims to further convey the brand’s worldly and open-minded personality, inviting consumers and fans to open their mind to the world of Heineken where anything is possible if they are open to what life has to offer.

Jasmine adds, “The ‘Art of Pouring’ workshop is just the start of an exciting new campaign, in the months ahead, Heineken will be bringing even more innovative experiences to Malaysia. We strive to bring a world of opportunities to our consumers, a world where anything is possible through our promise of quality, internationalism and innovation.”

DustyHawk, Robb, Ming & TC

Franck was forcing himself to make the glass become dirty and demonstrate us the wrong thing that can happen when you are pouring Heineken with a dirty and warm glass.

Learned that the first thing you need to do is make sure the glass is clean without any stain and rinse it with cold water to minimize CO2 release in the beer.

How to pour a perfect pint of Heineken?
Four Steps to Pouring the Perfect Heineken

1. Rinse- Rinse the glass in cold water before serving. And never dry with a towel as it leaves fibres behind
2. Pour- Pull the beer tap in one quick motion. Let the build up of carbon dioxide escape, control the flow of the beer and then let it spiral into the glass which is tilted at 45-degree angle. Then close tap in a quick motion when the foam reaches the top of the glass
3. Skim- Remove excess foam with a wet skimmer held at a 45-degree angle. This leaves a thin layer of water over the foam which protects it from oxidizing. A perfect two-finger thick head of foam ensures that the beer stays fresh and cold for longer keeping it from going flat.
4. Serve- Serve your customers quickly and with a smile. Present their Heineken in a Heineken branded glass, held at the bottom with the logo facing them.

He is the lucky guy that get a signed Skimmer from Franck Evers

Now I know how a beer skimmer looks like

We all get to try out with the bar tap too. Frank Evers is good enough to guide us one by one =)

Manage to get my perfect pint at second try. *bangga gila lol*
Thanks Jess Lee for taking the photos

Here's Ming practicing the art of pouring

After that is our makan time. Good food are served especially the delicious desserts

Aren't those desserts nicely done? =)

The art of burning created an awesome dessert

Here's Wilson, Jess Lee, TC, Ming and Juney

It is fun to hang out with different bloggers as you can listen to many different stories among each other. Now I hope I can blog more about my travel and being send to Bali, Korea and more other country to travel and blog~!

Proving the successful combination of passion for quality and constant drive for progress, Heineken swept seven international awards at this year’s Cannes Lions Festival of Creativity. On the local front, the brand has also acquired another feather in its cap with its recent coup at The BrandLaureate Awards 2011, taking home ‘Best Brand in Beer’ in the Heritage Brand category, in addition to bagging Silver in the Putra Brand Awards for ‘Best Beverage-Alcoholic’ and winning the ‘Best Use of Media – Apps’ category at the A+M Agency of the Year 2011 awards for its Heineken UEFA Champions League Samsung Galaxy Tab App.

For more information on the brand and its new ‘Be a Man of The World’ brand campaign, be sure to check out

Last but not least, cheers!

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