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Nuffnang - Making Money from Asia's Expanding Blogosphere

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"I've learned that when you try to reinvent the wheel, it takes a very long time, and in that time you need a lot of funding."- Cheo Ming Shen Founder, Netccentric After graduating from The London School of Economics Cheo Ming Shen was inspired by the business opportunities the internet was providing in the West. He decided to set up his own business in Asia, taking advantage of the region's undeveloped online market. Mr Cheo describes his general business idea simply: "I look for business opportunities that I think can work in the internet space, and then I go develop it, and then market it and sell it as a business." To date, Mr Cheo has launched four internet businesses in Singapore with his partner Timothy Tiah Ewe Tiam . Their first enterprise, Nuffnang , spotted the chance to put advertising in blank spaces on online blogs. "In Asia, there are hundreds of thousands of blogs…it's a fad that has taken off in such a way that…the West hasn't