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ALS Ice Bucket Challenge hits Malaysia. Let's donate!

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ALS Ice Bucket Challenge by Dave Bautista The first time I noticed about this Ice Bucket Challenge was through Instagram videos where people pouring ice bucket to themselves as part of the challenge. Only after I've watched the video by Dave Bautista I learned that this challenge come with a good cause, which is to raise donation to ALS organization.  So what exactly is ALS Ice Bucket Challenge and what are the rules for it?