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SMCKL #12: Explore the ROI of Winning Social Marketing Programme

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SMCKL #12: Explore the ROI of Winning Social Marketing Programme " Steven Groves , founder of Social Marketing Conversations , and co-author of the ROI of Social Media (with Guy Powell and Jerry Dimos ), to Social Media Club #12: Exploring the ROI of a Winning Social Marketing Programme . Guy Powell, founder of DemandROMI (a marketing consulting firm), and co-author of ROI of Social Media, will also be joining us for this event. Powell was instrumental in laying down the foundational elements in the book and is an author in his own right. Groves will share some of his personal insights on how marketers and brands can design and put in place a fully-integrated SM programme that can be monitored, measured and give the best return to the bottom line. " Well, it was Tuesday and I was working nearby KLCC. My friend @gugubird invited me to SMCKL but since it was last minutes the registration to get ticket has closed. But I tried to ask on twitter and guess what? Someone fro