ASUS ZENBOOK Launch & Price in Malaysia | Luna Bar

ASUS ZENBOOK Hits Malaysian Shores & Launched @ Luna Bar, Pacific Regency Hotel Suites
What's your first impression with ASUS ZENBOOK and the models? Haha

After the successful launches in New York, London and Tokyo, ASUS Country Manager for Malaysia Stanley Chen unveiled the long-anticipated ZENBOOK that fuses masterpiece design and incredible performance at a launch event in Kuala Lumpur along with Intel Country Manager, Prakash Mallya. This successfully launched event marks a historic moment of Malaysia’s Ultra Era, with the combination of next generation technology and timeless craft to create the essential companion for this new mobile, digital era.

Before the official launch, there was a briefing & sharing about ASUS ZENBOOK at the media room showing us the main features of ASUS ZENBOOK:

“We at Intel are very excited about the Ultrabook like the ASUS ZENBOOK. The creation of the Ultrabook has not only created a new category of mobile devices, but it is also fundamentally transforming the personal computing experience. We at Intel have been working hard to define the Ultrabook category to not only cater to the current demands and lifestyle of PC users but also to provide a satisfying personal computing experience, both from an emotional and a rational perspective.

Intel will continue to drive the PC innovation by creating better processors and bringing in new technologies for Ultrabooks as we believe that the mobile computing devices category will continue to evolve further led by strong demands for high-performing technologies, packaged as slim, lightweight devices for portability and easy access to the internet.”

  • Sleek design, thin (With a thickness of 3mm at the front and 9mm at the rear) and light (1.1-1.3kg)
  • Super Hybrid Engine II technology
  • Standby time up to 2 weeks
  • True Instant on, always resume in 2 seconds
  • Powerwiz that provide real-time power forecast
  • Storage I/O performance comparison

“Finding the right balance isn’t easy, especially in our hectic lives. We believe everyone wants balance in tranquility, and this requires finding new values”, says Stanley Chen. “Beauty brings to mind the value of simplicity, and strength reminds us the value of energy. If we put them together we can create something truly incredible.”

ASUS also demonstrated some of the key incredible principles that guided ASUS’ development team during the ZENBOOK design phase.

Pure Design – Art melds seamlessly with technology upon viewing the ASUS ZENBOOK. The silver exterior panel features a concentric circle design that refracts a halo of light that excites the senses. With a thickness of 3mm at the front and 9mm at the rear, the ZENBOOK’s exterior lines are sleek, making it the thinnest Ultrabook on the market and perfect for users constantly on-the-go or in the classroom.

Unrivalled Performance – The ZENBOOK is designed with an instant-on feature that resumes the system in about 2 seconds* and features incredible standby times up to 2 weeks*, which is four times more than the industry standard. Although svelte and sleek, the ZENBOOK packs an impressive and uncompromising list of technological breakthroughs. It uses the latest Intel® 2nd generation Core processors (optimized for mobile use), SATA Revision 3.0 solid state storage (SSD), Bluetooth V4.0 and USB 3.0. ASUS has also added USB Charger+ technology, which uses the powered USB 3.0 port to recharge portable devices in a fraction of the time it would normally take. To accommodate all of these technologies, ASUS engineers designed custom cooling technology using a V-shaped channel with a unique copper fin design for improved airflow and cooling. When battery life dips below 5 percent, the ZENBOOK will automatically save files in progress to prevent data loss.

Incredibly Green - The ZENBOOK provides its users a peace of mind in knowing that they are consuming less energy. It utilizes ASUS’ patented Super Hybrid Engine II technology, which intelligently conserves battery life and allows the ZENBOOK to have up to 25% more battery life* than other Ultrabook designs.

Transcending Audio - Recognizing that an Ultrabook is not only a tool for work, but also for entertainment, each ZENBOOK is equipped with ASUS SonicMaster technology, an optimized fusion of hardware and software developed by the ASUS Golden Ear team and Bang & Olufsen ICEpower®. SonicMaster provides a wide sonic spectrum surround sound that can fill a room with smooth jazz or the tranquil sound of a mountain stream.

Leading Technology Partnership - Intel’s Country Manager Prakash Mallya, expressed his excitement that Intel contributed the incredible processor technology for ASUS’s groundbreaking masterpiece.

I have seen it, touch it. It is really thin and sleek to touch. Definitely a good partner to bring with for work and leisure.

The ASUS ZENBOOK will be available in Malaysia starting November 10, 2011 with price starting at RM3,299 (suggested SRP). Consumers will be able to purchase their ZENBOOK from ASUS authorized dealers and the ASUS roadshow at Low Yat Plaza’s concourse, which ends on November 13, 2011.

UX21E - 11.6 inch ASUS ZENBOOK - RM3,299 (suggested SRP)
Intel Core i5-2467M 1.6GHz
4GB 1333MHz DDR3
One USB3.0, One USB 2.0
FREE Leather Sleeve, USB to LAN Adapter, Mini VGA to VGA Adapter

UX31E - 13.3 inch ASUS ZENBOOK - RM4,499 (suggested SRP)
Intel Core i7-2677M 1.8GHz
4GB 1333MHz DDR3
One USB3.0, One USB 2.0
FREE Leather Sleeve, USB to LAN Adapter, Mini VGA to VGA Adapter

PS: If you are looking for other models for example U31E with Intel Core i5, gotta wait till next year as ASUS Malaysia might launch them by batch.

FREE Sleeve for ASUS ZENBOOK. Isn't that great?

ASUS Country Manager for Malaysia Stanley Chen and Intel Country Manager, Prakash Mallya on stage sharing about ASUS ZENBOOK. Talking about the long & good cooperation that make this happen.

ASUS ZENBOOK design is really thin, sleek and smooth =)
Imagine you can carry then with just one hand.

Even kids also can carry ASUS ZENBOOK easily

Peter Davis with ASUS ZENBOOK

Asus Zenbook Launch (Lifestyle Presentation) credits to Gold Fries

Lucky person that won ASUS Eee PC

Lucky Media and the 1st person to get ASUS ZENBOOK in Malaysia through the lucky draw!

Well, I was hoping that I could the the super lucky one to bring back an ASUS ZENBOOK but today is his lucky day =) At least I am here at Luna Bar witness their launch right? Let see if I have luck to review one of it.



ASUS ZENBOOK™ UX21 (Ultrabook™)




i5-2467QM (4 core)-2.0GHz (Turbo up to 2.9)/6M

i7-2677QM (4 core)-2.0GHz (Turbo up to 2.9)/6M

Operating system

Genuine Windows® 7 Home Premium - 64bit


11.6 (16:9)

13.3 (16:9)

Backlight/ Resolution

450 nits HD 1366x768

450 nits HD+ 1600X900


DDR3 1333MHz 4GB (on board)


SATA Revision 3.0 128GB SSD

SATA Revision 3.0 256GB SSD

USB Charger+


Instant on

Always resume in 2 seconds


268 Chiclit KB

Wireless Connectivity

WLAN 802.11 b/g/n, Bluetooth™ V4.0

Battery Life - estimate

35W (5+ hrs)

50W (7+hrs)


Digital 0.3M Pixel


ASUS SonicMaster Technology HD Audio


Bang and Olfusen ICEpower® Technology


6 (USB2.0 / USB3.0 / audio jack / DC jack / microHDMI / miniVGA)

7 (USB2.0 / USB3.0 / audio jack / DC jack / microHDMI / miniVGA / SD card reader)

USB 3.0

1 Port

Dimensions / Weight

3mm at the front, 9mm at the rear



*Product test results, specifications and features may change without prior notice. Check for further details.

Personal opinion, if you are someone that value an Ultrabook with good design, super mobile and yet never forget about their promised performance. It is always good to invest in one and make your life easier.

Pursuant to ASUS ZENBOOK launch last week, ASUS would like to offer ZENBOOK media purchase rates as shown below:
1. UX21, 11.6-inch, core i5 processor, 1.1kg (Media offered rate = RM3,060; SPR = RM3,299)
2. UX31, 13.3-inch, core i7 processor, 1.3kg (Media offered rate = RM4,165; SPR = RM4,499)
PS: Media purchase promo has comes to an end, thank to everyone who was interested =)

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