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30 March 2012

AXIATA CUP 2012 - Win Nissan Livina X-Gear Now! Who Will Win?

Axiata Cup 2012 - Malaysia are through to the Semis!
31st March 2012 – 1st April
Stadium Badminton Cheras, KL

The Axiata Cup is a new regional badminton event created for the Axiata Group – one of Asia’s largest telecom companies. The Championship has been produced to provide Axiata with a marketing platform to integrate its digital advertising sales and create an emotional link with badminton fans in the region. Featuring top South-East Asian teams, US$1 Million prize money and over twenty hours of live television, the Axiata Cup is poised to become a new exciting annual event in the world badminton calendar. Total Sports Asia (TSA) is fully involved in Axiata’s sponsorship activation strategy as well as all the operational aspects of the event.

The event will be widely covered by international media (TV, print, outdoor radio and internet). Additionally, there will be daily television broadcasts in the host countries; a total of 25 hours per event will be made available within the host nations and internationally. The event will be broadcast in Malaysia, Indonesia, Singapore, Thailand and other countries as we expect Badminton fans from all over Southeast Asia will want to catch up on all the action.

The Preliminary Rounds took place last weekend from 23rd – 25th March 2012. You can check out all the action at www.axiatacup.com! Head here for highlights from last weekend: (for more action-packed photos, check out www.facebook.com/xpaxfb !


Now that Malaysia are through to the Semis, they’ll need all you badminton fans to come and show your support! The semi-finals is happening 31st March 2012 – 1st April, and YOU can watch the action LIVE in Malaysia at:


Remember to come early (from 4pm onwards) and bring you A-Game, because the “GATEMINTON” tournament by The Cube is happening right before the semifinals! It’s simple – beat your opponent in a ‘gateminton’ match and pick up cash prizes! The more rounds you win, the more cash prizes you pick up! Check out all the fun these guys had while they battled their way to pick up cash prizes!



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How to get FREE tickets to Axiata Cup 2012? Easy! Just do one of the things below:
  • Spend RM50 or more at selected Blue Cube outlets in Klang Valley. Check here: http://www.celcom.com.my/bluecube-axiatacup.html
  • Sign up for CE50 for Celcom Exec 1+5 Plan at the participating Blue Cube outlets & receive 2 FREE tickets!
  • Sign up for any Celcom Broadband plan to get 2 FREE tickets!
  • Sign up for any smartphone plan with Celcom & get 2 FREE tickets!


That’s not it! Follow the Axiata Cup action on The Cube by getting the hottest badminton downloads! You might be drive home a brand new NISSAN LIVINA X-GEAR in the WHO WILL WIN contest!



There are so many ways to have some great badminton fun & stand to win cool prizes:
  1. Put your badminton knowledge to the test in the WHO WILL WIN Trivia – just send ON NICKNAME to 23355 to start
  2. Spot the shuttlecock in the MMS Puzzle and stand to get rewarded! – just send ON GAME to 22229!
  3. Or check out http://www.thecube.my/mdp/promo_axiatacup.jsp for many other ways to join WHO WILL WIN on The Cube!

You can check out all the action at www.axiatacup.com! For more information regarding the WHO WILL WIN contest, visit http://www.thecube.my.

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