|Under Armour new brand outlet in Mid Valley Megamall|
With the the power of social media and exposure by Under Armour Malaysia Brand Athletes, Under Armour has become well known in our country although they are still new in Malaysia Market. Just months after launching their first Malaysia Brand Store in KLCC, they are now having their third brand store in the Mid Valley Megamall. (Second Under Armour Outlet at Pavilion)
One month ago, there was this special Under Armour launch event held at Mid Valley Megamall where UA Brand Athletes organize fitness workshop in conjunction with its Earn Your Armour (EYA) campaign. The EYA campaign is a part of a global initiative to educate the public about healthy lifestyle and fitness concept. EYA Malaysia is a six-week challenge programme to enable participants to join free workout sessions conducted by Under Armour's gym partners. Throughout the challenge, participants will gain encouragement and training tips from the trainers who will be with them every step of the way, pushing them to Earn Your Armour.
During the special Under Armour Launch events, media friends from different publication teamed up to compete with UA Athletes and to Earn Your Armours. Most of them are definitely fit in person and below contains photos of their group challenge. It was great to meet people who inspired you on fitness and health attended the event as well. I've always wanted to become a fitter person but guess that I need to push myself harder =)
Now let's check out the event photos below captured on that day itself: