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12 February 2018

Sponsored Video: Louis XIII « 100 Years » by Pharrell Williams


Louis XIII « 100 Years » by Pharrell Williams #IfWeCare

Louis XIII « 100 Years » by Pharrell Williams #IfWeCare



« 100 Years » by Pharrell Williams - This is a song crafted by Pharrell and will only be published in November 2117. Yeap, after 100 years and if global warming didn't destroy it in the mean time. I personally don't think that I would able to live until that day to see the announcement of the song release 《100 Years》 , unless the medical facilities in upcoming years is gonna be very advance in lengthen human's life span haha!

On November 13th, LOUIS XIII Cognac premiered "100 Years", a song that we will hear in a century (but only if we care about the planet). This special piece of arts - "100 Years" is a special musical composition created by Pharrell Williams and not set to be publicly released until the year 2117.

This song is actually a special collaboration between LOUIS XIII and Pharrell as an effort of caring about the environment and an appreciation for its fragility.





LOUIS XIII Cognac presents « 100 Years » by Pharrell Williams

What's the theory behind Pharrell Williams' "100 Years"?

Pharrell Williams' exclusive soundtrack was recorded onto a record made of clay from the chalky soil of the Cognac region, and then being stored in the cellars of LOUIS XIII in a state-of-the-art safe specially designed by Fichet-Bauche that is only destructible when submerged in water. Due to climate change, the sea levels will continue to rise and scientist predicted that a portion of the world’s land might be underwater. The only way to witness this original piece of music will be heard again in 2117, one century from now, is if we human start taking actions to stop global warming. Which means if the global warming continues, none of us will be able to listen to “100 Years” by Pharrell Williams in 2117.

Louis XIII « 100 Years » by Pharrell Williams Music Record made of clay soil

NOW THE QUESTION IS...
Will I or any of my friends able to live that long to see  "100 Years"?  For more information about Louis XIII x Pharell Williams 《100 Years》, you may visit Louis XIII Youtube and here. #IfWeCare

Louis XIII « 100 Years » by Pharrell Williams Music Record made of clay soil
Louis XIII « 100 Years » by Pharrell Williams Music Record made of clay soil of Cognac region


This post has been presented by Louis XIII but all thoughts and opinions are my own.

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