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Posted by Tian Chad Chen on Wednesday, September 28, 2016

01 May 2016

TVB x Astro 翡翠娛樂配套Jade Pack 啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动大玩自拍


TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍



TVBAstro再次聯手,為馬來西亞電視觀眾提供更多選擇、更全面的電視新體驗!於5月1日正式登陸Astro的翡翠娛樂配套(Jade Pack),將囊括最熱門的TVB劇集、最新鮮的資訊娛樂與綜藝節目、亞洲最強功夫與武林影劇,以及經典不朽的粵語片。所有使用B.yond機頂盒的Astro用戶,將能從5月1日至15日之間,免費預覽翡翠娛樂配套内的頻道。

翡翠娛樂配套的特選頻道由TVB提供,包括三條重點頻道翡翠台(頻道326)Asian Action Channel(頻道327)粵語片台(頻道328),以及娛樂新聞台(頻道313)TVB星河(頻道314)TVBS Asia(頻道317)TVB經典台(頻道305),爲馬來西亞觀眾引進最精彩的TVB節目,提供「全新頻道,全新視野,更全面,更多選擇」的一站式娛樂新體驗。

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍
TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

為隆重其事,一眾TVB紅星包括:Bowie Wu胡楓、Nancy Sit薛家燕、Joyce Tang滕麗名、Elaine Yiu姚子羚、Tony Hung洪永城、Sisley Choi蔡思貝、Benjamin Yuen袁偉豪、Grace Chan陳凱琳、Pal Sinn單立文、Amigo Choi崔建邦莅临馬來西亞,出席翡翠娛樂配套的啟動儀式。


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Astro中文部總監王小萍 @ TVB x Astro 翡翠娛樂配套啟動儀式
Astro中文部總監王小萍 @ TVB x Astro 翡翠娛樂配套啟動儀式

Astro中文部總監王小萍表示:「我們致力于打造Astro成爲無與倫比的中文娛樂平台,爲此,很開心能我們能與長期合作夥伴之一TVB聯手爲重視節目素質和及時性的用戶,尤其粵語觀衆,開拓更多節目內容選擇。我們家喻戶曉的本土制作節目,加上與中國、韓國、台灣、新加坡、歐美等地同日播出的熱門節目,如今還有更多與香港同步播出的節目,將無疑帶給用戶們新鮮廣泛的娛樂選擇。我們與TVB期盼翡翠娛樂配套能獲得大馬觀衆的喜愛。」



特別為馬來西亞觀眾而設的粵語重點頻道翡翠台(TVB Jade),每天與香港同步播放最新TVB劇集及處境喜劇,提供最精彩綜藝、時事節目,緊貼香港精彩電視娛樂,節目越趨多元,無論是年幼、年青、男性的觀眾群都可以觀賞適合他們的節目。翡翠台亦將每日為大馬觀眾放送兩節廣東話的香港及國際新聞,讓他們更貼近香港及世界大事。觀眾更可於週末時段收看由TVB為大馬觀眾精心搜購的電影及音樂會等特備節目,以擴闊文化藝術視野。

電視廣播(國際)有限公司國際業務部總監李德 @ TVB x Astro 翡翠娛樂配套2016啟動儀式
電視廣播(國際)有限公司國際業務部總監李德 @ TVB x Astro 翡翠娛樂配套2016啟動儀式

電視廣播(國際)有限公司國際業務部總監李德基表示:「大馬觀眾更可收看更多的本地製作綜藝節目,以增廣見聞;除了廣受大眾歡迎的《星級健康》及馬來西亞版《姊妹淘》系列外,TVB亦即將投入更多資源,製作更高質素的本地綜藝節目,例如即將首次在馬來西亞舉辦的《國際中華小姐競選》,而這些觀衆所期待的節目將透過翡翠台播放。」

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB為籌備全新重點頻道Asian Action Channel,搜羅了大量膾炙人口的功夫及武俠經典連續劇,尤其適合愛好動作片的觀眾朋友收看。功夫系列有古今少林和武當、詠春和太極等一代宗師的傳奇故事,當中包括霍元甲、陳真、李小龍、黃飛鴻、莫桂蘭等傳奇人物;絶世武功系列有金庸、古龍、臥龍生、梁羽生等多部著名的武俠小說連續劇,希望讓觀眾真實地感受到令人熱血沸騰的亞洲真功夫!

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

粵語片台(Classic Movies)方面,TVB從50至70年代龐大的粵語片庫中挑選最經典的作品播放,藉此表揚為演藝事業貢獻良多的前輩,更希望將見證時代文化傳奇的經典回饋大馬觀眾,尤其較年長的一輩。作為一條24小時無間斷播放的粵語經典電影的頻道,粵語片台每月均以不同類型片種作為主題,亦有殿堂級紅伶紅星陸續在「紅星剪影」中登場,陪伴觀眾見證東方荷裏活的輝煌。

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

所有至尊配套、Superpack 3、Superpack Plus 3和4的用戶將能以每月15令吉90仙簽購翡翠娛樂配套,其他用戶則能以53令吉月費簽購。更多詳情,請浏覽http://zhongwen.astro.com.my,欲簽購,請轉至Astro Service Portal(頻道200)或致電03-9543 3838。


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TVB X ASTRO LAUNCH JADE PACK 2016 ENGLISH PRESS RELEASE
TVB and Astro is launching a new pack, Jade Pack, comprising the latest TVB dramas, freshest infotainment and variety shows, action packed Asian martial arts and all time classics for Astro customers in Malaysia starting 1st May 2016. Astro customers on B.yond set-top-boxes will be able to enjoy a free preview of the channels in Jade Pack from 1st to 15th May 2016.

The new Jade Pack consists of the following TVB channels, of which three are new in Malaysian market – TVB Jade (Ch. 326), Asian Action Channel (Ch.327), Classic Movies (Ch. 328) – in addition to TVB E-News (Ch. 313), TVB Xing He (Ch. 314), TVBS Asia (Ch. 317) and TVB Classic (Ch. 305), some of which premiere on the same day as Hong Kong. 

Wong Siah Ping, Vice President of Chinese Customer Business, Astro said, “Our commitment to make Astro the undisputed destination for the best in Chinese entertainment is unwavering. To this end, we are pleased to work closely with one of our longstanding partners, TVB, to expand the content choices for our customers, especially the Cantonese speaking viewers who appreciate quality and latest availability of content. With our popular vernacular programmes and the best international content, including fresh ‘Same Day’ TV hits from China, Korea, Taiwan, Singapore, US, UK and now even more from Hong Kong, Astro customers will be enjoying an extensive choice of the latest in entertainment. Together with TVB, we look forward to a positive reception to the new Jade Pack.”

As the flagship channel of Jade Pack, TVB Jade (Ch.326) airs the latest TVB primetime dramas and sitcoms same time as Hong Kong, offering the best variety and current affairs programmes as well as the best in entertainment from Hong Kong. Available in SD and HD, the channel airs News at 6:30 daily and News Roundup on weekdays, 11pm, bringing Malaysian audiences the latest news updates from Hong Kong and beyond. A great selection of movies and musical shows will be available on weekends, catering to the diverse group of viewers.

Sherman Lee, Controller, International Business, TVBI said, “Malaysian audiences can look forward to more locally-produced variety shows to broaden their horizons. This year, alongside Wellness on the Go and the Malaysia version of All Things Girl series, TVB is investing more resources to produce localised programmes of an even higher quality. In addition, for the very first time, we will be bringing the popular pageant programme, Miss Chinese International Pageant to Malaysia. These highly anticipated programmes will be available on TVB Jade.”

Asian Action Channel (Ch.327) is a new channel for authentic Asian martial arts flicks from a huge library of well-known Kung Fu and Wuxia classic drama series. The blast from the past includes legendary action flicks about masters of Shaolin, Wudang, Wing Chun and Tai Chi, featuring luminaries like Chen Zhen, Bruce Lee and Huang Fei-Hong. Not to be left out are adaptations of Wuxia novel series by prominent authors such as Jin Yong and Gu Long. These series tell epic tales of good versus evil and unyielding patriotism.

Classic Movies (Ch.328) is home to all-time classics from Hong Kong. It showcases a wide array of genres, ranging from Cantonese operas, art and ethics, fantasy to martial arts, suspense, mystery and the like. Each of these genres brings to the screen a slew of stars of yesteryear. Powered by a library filled with Hong Kong’s movie legacy from the 50’s to the 70’s – mostly filmed in black and white, Classic Movies provides an unmatched entertainment experience by leading audiences down memory lane of the old Hong Kong.

Cantonese entertainment news channel TVB E-News (Ch.313), dedicated drama channel with thematic time-belts TVB Xing He (Ch.314), Taiwan’s general entertainment channel TVBS Asia (Ch. 317) and classic drama channel TVB Classic (Ch.305) complete the compelling channel line-up of Jade Pack.

Jade Pack is available to Astro customers on Dynasty Pack, SuperPack 3, SuperPack Plus 3 and 4 at RM15.90 per month while other subscribers can enjoy Jade Pack at RM53 monthly. Please visit http://zhongwen.astro.com.my for more details; to subscribe, please go to Astro Service Portal (Ch. 200) or call +603-9543 3838 for more details.

************************************************************
As a photographer for event of the day, below are some exclusive event photos that I would like to share with you all. Some of the TVB Artists did their best to intro Jade Pack 2016 while trying to get advertisers to invest in these new TV channels. What they said are true, if no advertisers, there won't be anymore good Hong Kong TVB Drama that we can see on the TV. TVB artists as the content creator, advertiser to support business going and we as the consumer are totally influencing each other for a good entertainment growth haha. So my job today is to share some nice event photos with you guys!

Benjamin Yuen and Elaine Yiu sang a duet together; Joyce Tang sang as famous single from a TV Drama; Grace Chan and Amigo Choi are the emcees of the night. Sisley Choi, Joyce Tang, Tony Hung and Pal Sinn did some acting challenges to compete with each other. The main highlight would be Bowie Wu who sang and dance like a young man together with Nancy Sit who came out with her 70's outfit. I kinda run out of time to caption every photos below but I hope you got the rough idea on what had happened that evening.

Oh ya, a huge surprise was TVB and Astro let the guest to have selfie photos with all the TVB artists who attended that event launch. I only manage to selfie with Nancy Sit while other VIPS were surrounded by the overwhelmed excited guests.

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

#TCSelfie with Nancy Sit 薛家燕
#TCSelfie with Nancy Sit 薛家燕

TVB x Astro 翡翠娛樂配套啟動儀式: 一眾TVB紅星莅临馬來西亞出席活动玩大型自拍

That's all for the event photos captured during TVB x Astro Jade Pack 2016 Launch. More photos will be on my FB page. Oh ya!! More photos taken during the press conference afterward will be in my next photo post. Stay tune for that because there were lots of exclusive and funny topic being shared with the media friends haha!! You will definitely love the photos too~~




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