Maxis x Waze: Drive Safe With Kids Voice Now
As a smartphone user with data plan, I am sure you guys will use navigation apps like WAZE specially during a road trip right?? Just yesterday Maxis and Waze has came up together with an interesting stuff called the Safe Mode Kids Voice Pack.
Inspired by a survey finding that 97% of Malaysian parents claiming they drive much safer when children are the car, the Safe Mode Kids project “kid-sourced” voices of Malaysian children aged 3 to 12 to develop an innovative way of reminding parents to drive safer.
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|Sulin Lau, Head of Marketing Services of Maxis sharing about "Maxis x Waze Safe Mode Kids"|
Different from other Waze special voice packs that usually feature a single celebrity voice, Maxis’ Safe Mode Kids invited different children to donate their voices for Waze directional prompts with charming reminders to drive safe. Instead of the standard Waze navigation prompts you will hear: ‘All set. Don’t forget your seatbelt’, ‘Re-routing. Eyes on the Road!’ and “Accident reported ahead. Please be careful, ok?”
For the parents whose kids are chosen for this project, they will able to hear their kids voice on the Safe Mode Kids which will be available to all of Waze’s more than 50 million users around the world.
|Maxis x Waze: A new cute navigation voice that promote safety|
“Let’s face it - parents DO drive safer when kids are in the car. So we worked with Waze to put kids in as many Malaysian cars as possible. With the festive season approaching and knowing that Malaysia ranks 17th in the world for ‘most dangerous roads’, we thought Safe Mode Kids could be a charming and effective way to remind our fellow Malaysians to drive safer. The latest news is that Maxis’ Safe Mode Kids will now be a global pack available to tens of millions of Waze users around the world. In the end, this would not be possible without the kids who generously donated their voices. They are the real stars here, and we would like to thank them and their parents for helping us launch this amazing product,” said Sulin Lau, Head of Marketing Services of Maxis.
Commenting on the partnership, Eleanne Hattis, Waze, Head of APAC said, “Safety is the utmost mission for any new feature or campaign Waze develops as we work together with citizens to improve their time in the car. We're proud to work with Maxis on this project, amplifying a common goal to use mobile technology to promote safer roadways. People generally drive safer with children in the car, and we believe this is an attention-grabbing feature that will assist in spreading the cause.”
|The Safe Mode Kids talking about existence of Unicorn.|
The launch of Safe Mode Kids is also timely in view of the festive season which makes up the busiest travel periods of the year.
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Safe Mode by Maxis and Waze: World’s First Kids Voice Pack
The ‘kid-sourcing’ phase started with 100 parents who volunteered their kids. A total of 60 children then auditioned and were given lines to record. 20 voices were finally selected for the voice pack.
|How to download Waze Safe Mode Kids voice pack|
Here’s how to get the Safe Mode Kids voice pack:
1) Download/open Waze
2) Select Settings
3) Click on Sound
4) Go to Voice Language
5) Select “English (US) – Safe Mode with Kids” (powered by Maxis)
For more information, please visit www.maxis.com.my/safemode.
|Interesting catering providing Maxis x Waze Safe Mode themed finger food|
It was good to know that Maxis came up with this good idea that promote both road safety and their brand at the same time =) So far I do think that Maxis's marketing plan is working well. Hopefully their mobile date service and coverage will remain tip top to keep the loyal customers =)
PS: I saw Sulin Lau with her neon-blue-green-color-dyed hair and it reminds me of BIGBANG Concert which gonna happen in Malaysia soon. Go join this giveaway contest to win rockzone and special access tickets!!
More photos below (click to enlarge) :
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